1. Brand: Uber eats
   “Have we met?”
   with Jennifer Aniston and David Schwimmer and others
2. Brand: T-Mobile Home Internet
   with Jason Momoa, Zach Braff, Donald Faison and Jennifer Beals
   “What a Feeling” song from the movie “Flashdance”
3. Brand: Doritos Dinam
   “Go ahead, try us”
   with Jenna Ortega and Danny Ramirez
4. Brand: State Farm
   “… Neighbaaa”
   with Arnold Schwarzenegger, Danny DeVito
5. Brand: BMW EV
   with Christopher Walken, Usher
6. Brand: Budweiser
   “Let’s do it in old-school way”

Feeling

As a big big fan of Scrubs TV show I couldn’t go through a commercials with Zach Braff, Donald Faison. Plus it is real fun, bright and energetic!

Audience: middle-aged adults (hello me!) who are nostalgic for the 1980s and films like Flashdance and/or for Scrubs TV show.

Pros:

• Nostalgia factor: emotionally engage
• Movie Stars: Jason Momoa, Zach Braff, Donald Faison, and Jennifer Beals, which adds to its appeal and memorability
• Humor: humorous tone with the actors dancing and having fun
• T-Mobile’s home internet service is integrated into the ad’s storyline

Cons:

• Relevance: While the nostalgia factor may resonate with the target audience, the ad’s connection to T-Mobile’s home internet service could be perceived as tenuous or forced.
• Limited audience: nostalgia may not appeal to younger audiences or those who do not have a strong connection to that era/movies
• For me this ad was about the song and fun, my favorite actors. T-mobile here is just the sponsor.
• I don’t like how artificial Zach Braff’s face look like.

Neighbaaa!

My next favorite is Neighbaa with Arnold Schwarzenegger and Danny DeVito. I feel like I’ll be working more on my English pronunciation:)

Audience: wide audience, with focus on on families and their everyday life

Pros:

• Movie Stars: Arnold Schwarzenegger and Danny DeVito, both famous actors with significant star power. Nostalgia factor as well, they are together again!
• Humor: humorous tone
• Clear brand’s identity and messaging
• Relatable set-up: common situation that many viewers can relate to

Cons:

• Overshadowing the product: again. The ad is about the stars not the product.
• Limited product information.

I enjoyed this assignment a lot. I liked to see how many creative ideas were realized in so different ways.

The most common thing was inviting stars from different areas. Always win-win.

In the end I asked only one question – Is It Worth It? 7 million for screen time + I-can’t-image-how-much-more for the cast and production. Is there a better to way to spend them?

Dostoevsky once told that Beauty will save the world. But we all know that it doesn’t.