Inventing a new shoe

THE PROP.

We’re excited to debut THE PROP – elevated footwear engineered for the nuanced aesthetic of graphic designers. As pioneers transforming illusion into reality each day, your shoes carry as much creative impact as any blank template.

Illusion is a tool in the designer’s tool box.

Instagram Stories

A liitle story

Product photography for Cynthia Rowley kids shoes.

Composition Explanation:

Scene 1 – Getting Ready

Just as a dancer requires the proper dress and shoes, a young girl needs the right costume to embrace her inner princess. On the picture you see that everything is prepared for tonight.

Scene 2 – Magic Mess and Dino

As this story tells us about kids shoes, I wanted to create “kid-friendly” composition. As a mom I know what does that mean – a mess. So, I collected my daughter’s staff together and made this composition.

The main idea of the both scenes was to show my product in it’s real environment.

 

Super Bowl commercials

  1. Brand: Uber eats
    “Have we met?”
    with Jennifer Aniston and David Schwimmer and others
  2. Brand: T-Mobile Home Internet
    with Jason Momoa, Zach Braff, Donald Faison and Jennifer Beals
    “What a Feeling” song from the movie “Flashdance”
  3. Brand: Doritos Dinam
    “Go ahead, try us”
    with Jenna Ortega and Danny Ramirez
  4. Brand: State Farm
    “… Neighbaaa”
    with Arnold Schwarzenegger, Danny DeVito
  5. Brand: BMW EV
    with Christopher Walken, Usher
  6. Brand: Budweiser
    “Let’s do it in old-school way”

Feeling

As a big big fan of Scrubs TV show I couldn’t go through a commercials with Zach Braff, Donald Faison. Plus it is real fun, bright and energetic!

Audience: middle-aged adults (hello me!) who are nostalgic for the 1980s and films like Flashdance and/or for Scrubs TV show.

Pros:

  • Nostalgia factor: emotionally engage
  • Movie Stars: Jason Momoa, Zach Braff, Donald Faison, and Jennifer Beals, which adds to its appeal and memorability
  • Humor: humorous tone with the actors dancing and having fun
  • T-Mobile’s home internet service is integrated into the ad’s storyline

Cons:

  • Relevance: While the nostalgia factor may resonate with the target audience, the ad’s connection to T-Mobile’s home internet service could be perceived as tenuous or forced.
  • Limited audience: nostalgia may not appeal to younger audiences or those who do not have a strong connection to that era/movies
  • For me this ad was about the song and fun, my favorite actors. T-mobile here is just the sponsor.
  • I don’t like how artificial Zach Braff’s face look like.

Neighbaaa!

My next favorite is Neighbaa with Arnold Schwarzenegger and Danny DeVito. I feel like I’ll be working more on my English pronunciation:)

Audience: wide audience, with focus on on families and their everyday life

Pros:

  • Movie Stars: Arnold Schwarzenegger and Danny DeVito, both famous actors with significant star power. Nostalgia factor as well, they are together again!
  • Humor: humorous tone
  • Clear brand’s identity and messaging
  • Relatable set-up: common situation that many viewers can relate to

Cons:

  • Overshadowing the product: again. The ad is about the stars not the product.
  • Limited product information.

I enjoyed this assignment a lot. I liked to see how many creative ideas were realized in so different ways.

The most common thing was inviting stars from different areas. Always win-win.

In the end I asked only one question – Is It Worth It? 7 million for screen time + I-can’t-image-how-much-more for the cast and production. Is there a better to way to spend them?

Why Banksy's self-destructing "Girl With Balloon" is worth even more shredded | Salon.com

Dostoevsky once told that Beauty will save the world. But we all know that it doesn’t.

The importance of personal project

IDEA: HALL SCREENS PROJECT

In the begginig of the quarter our second year graphic design student Anthony Hernandez posted in slack: “Just wanted to share that I will be in charge of the screens on the floor for my work study this coming quarter. If you have some projects you did for the program you are proud of and would like to possibly see on those screens please message me PRIVATELY”.

In 4 weeks after that I was finally brave enough to suggest my project to Anthony.

THE IDEA:

I have a small collections of very delicious quotes made by our professors. The idea was very simple – to post them on the screens.


SKILLS:

  1. Soft skills: not to be afraid of my ideas and be ready to share.
  2. Composition skills + working in graphic software.
  3. Motion design. The idea is to make part of the images in After Effects.
  4. I’m so in love with the school and want to tell about it different ways.
  5. Have fun!

All these things can help me in building my portfolio as well as building a network and building strong soft and hard skills (!).

VISUAL PART:

First ideas, Anthony helped a lot to find a direction:

My collection:

  • I knoooow! Jason
  • Do you know your own propensity for sloth? Erik
  • Just ask! Marc
  • I don’t know. Could be … Jill
  • No way, never, ever! Jason
  • Just because you can doesn’t mean you should. Jason
  • Fantaastic. Erik
  • Pretty great, haa. Jason
  • Get on that pony and ride. Jason
  • You know I’m always silently judging you? Erik

PERSONAL PROJECTS. TOP 10:

  1. PhotoStorytelling: one day in Sergio’s life.
  2. Create SCCA professors dictionary.
  3. Hall screens project: create content for the school screens. /in progress/.
  4. Craft project: patterns on wooden sticks and leaves.
  5. Create a photo portfolio with my theatre photos and maybe create an exhibition.
  6. Photo project 1: photoshooting in assisting living house and/or kid’s hospice.
  7. Video project: create video content of our everyday school life.
  8. As a part of a typography project: create my own typeface (try to find a school first).
  9. Peppa the pig amigurumi for my sweet Polina.
  10. Darkroom printing: print out my film camera pictures at the darkroom in our bathroom.

BAR method

Blog assignment #4:

For this week’s blog assignment, you need to share a piece of work you are proud of, and feel is successful. Write an explanation of the Background, the Actions you took and the Results.

Background: summarize the challenge / problem / brief

Graphic translation of a recipe 

Client: College assignment for Design Production class

Assignment: This project was to create a graphical translation that interprets the recipe in a logical sense and tells a story, captures the meaning of the recipe and conveys the actions, motions and processes and displays the outcome in a way that is consistent with the recipe.

Tools and requirements:
Adobe Illustrator.
We were not allowed to use any letters, numbers, or words in this graphic translation. Black, white and 50% black can be used. No other tints can be used. No other colors are to be used.

Actions: what actions did you take? process: exploration -> iterative design -> research -> delivery

My exploration:
Moodboard

My exploration:
Video materials provided by our instructor Jason Hoppe.

Sketches, sketches, sketches. First, we had to sketch our ideas and send them to Jason. I’ve done more than 10 pages filled with sketches of kitchen appliances, cookware, food ingredients. We couldn’t start working in Illustrator until all details were approved. 

Results: what happened after? what the impact?

High grade

We met with a group for a critique session. Every session starts with a student’s story about their work on a project, what was challenging and what was fun. 

I loved the assignment a lot. It taught me how to build icons and how to work with a layout. It was fun to transform some non-material words into simple shaped icons and it was quite a challenge to show them on paper in a uniform cohesive style. 

This is the final version. 

Choose, play, review!

My husband and I bought this game several weeks ago and today, thanks to the assignment, we had our first play. I like it very much so far.

Codenames Duet: swap one-word coded clues with your partner, trying to identify specific word cards.

Codenames: Duet Cover Artwork

Our family is ideal
target audience for this game.

  • Couples/partners, families
  • Friends and colleagues
  • Cooperative game fans

What I enjoyed:

  1. You play as one team.
  2. Rules are easy and tricky, cards and tiles are beautiful, the mechanic is quite intuitive.
  3. As a non-native speaker I’m working on my vocabulary in a cool way.

Rules

Two players work together to locate all 15 agents on a 5×5 grid of word cards before time runs out, using one-word clues paired with a number to identify multiple cards.

Players take turns giving clues about the cards’ identities, with a correct guess allowing additional guesses. However, incorrectly guessing a bystander card ends the turn, while revealing one of the assassins loses the game entirely.

Nine cards are green agents for both spies, but three are only an agent for one player, and one assassin overlaps. Players must build on each other’s clues to find all their agents without accidentally revealing an assassin.

I’m a Swiss Army Knife

Tools I currently have

  1. Adobe Illustrator, Lightroom
  2. Microsoft Office
  3. Skills: Attention to Detail

Tools I have that need development

  1. Adobe Illustrator, Photoshop, After Effects
  2. Figma
  3. Color Tools
  4. Drawing
  5. Skills: Creativity
  6. Skills: Time Management

Tools you do not have that you need to learn

  1. Adobe Creative Suite
  2. Procreate
  3. 3D
  4. Skills: Public speaking, Writing

 

AI Image Generator

Stone-age Home Entertainment

Description

An interior scene of a stone age cave, all made of stone. The Simpson family are having lunch sitting around fire on wooden furniture. They wear cloths made of animal. Homer Simpson drinks beer from a wooden cup. His wife holds a baby drinking milk from a stone age cup. Liz reads a stone age newspaper made of animal skin.

Version #1

Version #2

An interior scene inside a cave with stone walls and ceiling lit by a central firepit. The Simpson family of 4 people sits on handcrafted wooden furniture eating lunch around the fire. Homer and others wear tunic made from animal skin. Homer is drinking beer from a carved wooden cup. His wife Marge holds and nurses a baby Maggie, who sips milk from a rough cup made of stone. Lisa reads from a “newspaper” made of animal hide as the family relaxes. Stone age tools, baskets, and furs are scattered around the simpsons in this simpsonized vision of prehistoric cave home life.

Version #3

An close look on an interior scene inside a cave with stone walls and ceiling lit by a central firepit. There is no other light in the cave, only the firepit. There are 4 Simpson family members only. They sit on handcrafted wooden furniture eating around the fire. Homer and others wear long dress made from animal skin. Homer is drinking beer from a carved wooden cup. His wife Marge holds and nurses a baby Maggie, who sips milk from a rough cup made of stone. Lisa reads from a book made of animal skin. Stone age tools, baskets, and furs are scattered around the simpsons in this simpsonized vision of prehistoric cave home life.

Experience. I used Midjourney

I work with Midjourney to create some images for other classes. This AI art generator is quite tricky to use in the beginning, but once you get idea, you can produce images quickly.

The only thing I don’t like is that Midjourney requires a paid subscription.

Writing effective prompts requires practice and learning, it’s a process. You need to describe it logically and clearly, focusing on important details you hope to see rendered. However, as we all know, current image generators still make mistakes (on my pictures above: there are more than 4 people, some of them have more that 2 eyes, etc.)

 

 

Aero Project

Idea

When brainstorming ideas for my project with Adobe Aero, I imagined creating a magic portal using just my laptop screen. I’ve always loved fantastical concepts of gateways leading to other realms.

Plot

You tap on a laptop to activate a portal. Out of this vivid vortex, I wanted an animated woman to emerge, wave hello, then vanish back inside.

Issues

I created an animated woman called Amelie. She was supposed to walk from one point to another (from pyramid to pyramid in my case). On computer preview, Amelie went ahead and came back. But not in mobile app.

So I decided to use image anchor instead horizontal surface. However a lot of my tries were not successful. In the end I removed back to horizontal surface, read the instruction more careful and Amelie chose the right direction.

Keep Up With Technology

One day my day will come true and I develop photos the old fashioned way at home.

While the obvious choice would be selecting some flashy new camera accessory or photo app, I wanted to go the analog route – tapping into the roots of the photographic process by using a complete home darkroom kit.

So for my exploration, I chose the ILFORD & PATERSON DARKROOM STARTER KIT, which comes with all the essential gear like a developing tank, timer, safelights, graduated cylinders, and helpful guide booklet.

“This kit is a convenient and affordable way to start making beautiful prints from your negatives and brings together a selection of essential darkroom equipment and materials.”

ILFORD & Paterson Darkroom Starter Kit

1 x ILFORD MULTIGRADE RC DELUXE Pearl Paper 8×10” 25 sheet box
• 1 x ILFORD MULTIGRADE Developer 500ml bottle
• 1 x ILFORD ILFOSTOP 500ml bottle
• 1 x ILFORD RAPID FIXER 500ml bottle
• 1 x Paterson 1200ml Graduate Cylinder
• 1 x Paterson 150ml Graduate Cylinder
• 1 x Paterson Chemical Mixer
• 1 x Paterson Thermometer Small (9”)
• 3 x Paterson 8×10 Trays (Red / White / Grey)
• 3 x Paterson Print Tongs (Red / White / Grey)
• 1 x Paterson Micro Focus Finder

*A darkroom, enlarger and safelight are not included. For a convenient darkroom solution, we recommend the ILFORD Pop-Up Darkroom.

They have several tutorial videos on their channel: https://www.youtube.com/watch?v=LToMA7foX_Q&list=PLarwq93oldzTPKIn4-RMP6w9_khSkuD-I

and a really good instruction on their web-site: https://www.ilfordphoto.com/building-a-studio-darkroom/

Black and white image of chemical trays for the darkroom lines up

One big think to remember – I need a film camera too;)

Some interesting ideas I’ll explore later:

Pixelstick:

Create magical scenes with just the wave of your hand! The Pixelstick is an ultra-intelligent tool that allows you to paint with colored light for incredibly vibrant light painting shots. But that’s not all – you can also load any image, design, animation, pattern or graphic that you desire, so that you can impose it on film, digital and instant photos!

Epson FastFoto FF-680W – High-speed photo and document scanner. It can scan stacks of prints and convert them to digital quickly. Great for digitizing old physical photos.