Not much of a football fan, but I conveniently found this video featuring all(?) of the ads featured during the Super Bowl. I’m not used to viewing ads with actual budgets, so seeing the quality of some of these was a suprise. Some of my favorites include:
- Mountain Dew – Baja Blast
- Popeyes
- State Farm “Agent State Farm”
- Pluto TV “Couch Potatoes”
- Microsoft Copilot
I’ll be reviewing the State Farm skit, which I saw ads on twitter hyping the video about weeks prior to the Super Bowl.
I thought that the stop-motion effect was unique, and definitely kept my attention while I admired the set pieces and amount of people in each scene. I thought that the humor was well-written, and I think that this direction would work for State Farm’s ads outside of the Super Bowl, but less elaborate.
Another ad that I liked was the Popeyes ad featuring Ken Jeong getting excited about Popeyes wings.
I appreciated how the color scheme remains cohesive throughout the video, featuring subtle colors with the bright color of Popeyes’ signature orange drawing me in. Seeing this ad put me in the mood for some wings. Unfortunately, the closest Popeyes is like 2 miles from my house ¯\_(ツ)_/¯. Maybe I’ll just shoot an Amazon drone from the sky and deep dry that instead.