Month: November 2022

In 2017, when I was still in Vietnam, I also started to know and understand the graphic design industry. I was a student of management at a university in Vietnam at the time, but most of my high school friends pursue graphic design a lot, some of my friends have also been considered successful in this field in Vietnam. In 2019, when I arrived in Seattle, the covid pandemic hit and it took me 2 years, during this time I thought a lot and also thanks to the support of my friends, I decided to follow pursue graphic design.
It can be said that the graphics industry is currently one of the hot industries and is pursued by many people. because it is an essential need of an increasingly developed society. In general, a business, no matter what field it operates in, needs graphic design, especially when the business is already tied to advertising. Besides that, the demand for this field is also quite high. Partly because the salary of this industry after graduation is quite high, the other part is because graphic design has a strong attraction to people who both love art and love modernity. Graphic design is supported by technology quite a lot, in addition to many important software in design, these are also other reasons why it is attractive to future designers.
I was a bit confused at first in this field, but when I tried to approach it, I gradually realized it was very suitable for me. I love designing posters, MV posters, music or movies,… I already have quite a few of my works and I used some of them to submit entries to our program. I realized that I learned a lot here, and I started to have a different interest in sticker design, a lot of new things came to me when I decided to study this major, it was very interesting and useful. In addition, I learned a lot of different skills, because I know that each job position in the design industry requires different skills such as Web design, AR / VR, Icon,…
One of the important things to know before entering the Graphic Design industry is what fields this industry has and which one you should choose.
1: Brand identity design: Designers are responsible for researching, building and developing the entire image of the business in front of customers from logos, business cards, packaging,…
2: Graphic design for advertising & marketing: Images or videos that attract the purchase of products and services appear in the media designed by designers in this field.
3: User Interface Graphic Design: Websites and Mobile Apps need to be optimized to be user-friendly and easy, this is the job of a graphic designer.
4: Motion graphic design: Cartoons are an integral part of world cinema. The graphic design and animation industry is on the rise, attracting the participation of the Designer community.
5: Artistic graphic design and illustration: This is said to be the design trend of the present and the near future. Illustration art allows businesses to convey ideas richer and more dynamic.
Businesses increasingly need graphic design products. In order to increase brand presence on many different channels, from packaging, social media advertising to the entire web / mobile app, businesses are focused on designing. More than that, global companies are looking to new markets to explore untapped opportunities, especially the Asian market. The application of Graphic Design extends to industries such as food and beverage, healthcare, agriculture, electronics, information technology, telecommunications, retail,…

For me, this is really a very hot and interesting industry, but it comes with a great challenge for those who want to pursue this major. It not only requires one’s own efforts, but it also requires the inherent passion and artistic ability of each person. So, I also tried very hard and worked hard to train myself in this path of developing design skills.

In all the work I’ve done, I’ve always been obsessed with the name “Customer Obsession”. It’s hard for us to please them. When I was in Vietnam, I was an employee at a coffee shop, A customer came to order with me a cup of milk coffee, but their request after that confused me a lot, they ordered a cup of milk coffee BUT NO MILK, and then i found out that they wanted to put the coffee in a separate cup and the milk in a separate cup. But that’s what customers need from us, we have to understand customers, Sometimes we just need to be a little subtle, meet the needs of our customers and serve them, then they will love it and they will come back.

Earn Trust:
For us to gain the trust of real customers is not difficult and also not easy to do, It is very easy for us to build trust with our customers, but even a small mistake we will accidentally lose it.
I once encountered such a case when I used to work at a delivery company. There is a couple who used to trust my company very often, they use our services very often, But one day, the courier mistakenly delivered their order to the house next door to them, and since then they never came to use our service again, even though we apologized and hoped to compensate them

Learn and Be Curious:
Every customer is like that, when bugs enter a restaurant or a company or anywhere, they are always curious to find out if there is something here that can serve and satisfy them. It’s really easy to make that happen for customers, depending on the nature of the work and the service, we can change everything for a new one, which is also a good way.

What I find the most difficult is Strive to be Earth’s Best Employer. why? you mean the best all over the world? Understanding and satisfying customers is a very difficult thing, but each customer has different preferences and factors, in addition, there are many good employers, but each employer has its own strengths and characteristics, they will find employers who meet their needs and are right for them. So, strive to be Earth’s Best Employer is impossible.