Stanley’s Dog bowl branding takes us back to the early days of the brand, which centered the outdoors and natural colors in the design. The brand will also be dog-forward, with lots of compelling pictures of happy, healthy dogs. The outdoors should be featured prominently, but it should be an accessible vision of the outdoors, such as picnicking and car camping–not an elite form of the outdoors, such as climbing or backpacking, so that the brand may evoke a sense of nature and adventure, without being exclusive to people who may be less familiar with outdoor hobbies.