The words I’d use to describe the Petcube would be sleek, minimalist, modern, and efficient. These words became the main driver behind my choice in images for my mood board. Because I consider this a lifestyle item, I chose to include home environments I felt fit the words I’d use to describe the product itself. Since this product is for pet owners, I thought it would help to add photos of pets interacting with home environments that reflect the chosen descriptors. Because the Petcube is described as a luxury item as well, I tried to chose living spaces that reflected this characteristic.
