For this week’s blog assignment we were asked to design a promotional hockey jersey for the Coachella Valley Firebirds, that promoted the Coachella Music & Arts Festival. After reviewing much of Coachella’s promotional materials and branding, they very heavily pushed that the festival took place outside under a beautiful desert sky surrounded by mountains.

Since this was their main motif, I decided to go with a “desert sunset” theme. I basically used the exact same Firebirds logo, but gutted it and filled it with a colorful and starry desert sunset sky. I also threw in a few silhouettes of some palm trees in the foreground to help give it some depth. I pulled the colors for the jersey directly from a sunset picture in their latest festival poster to help make it match their most current marketing materials. I think my design really captures the look and feel that Coachella promotes and that it would appeal to their festival patrons.