This week we were asked to create a mood board and marketing pitch, for the pet monitor, treat dispenser, radio, flashlight, and CPA, the Petcube Bites 2. Oh, what a world!

Petcube Bites 2 Brief:

Tone:

The tone for this mood board is focusing toward pet owners who love their pets and want them to be happy. I want pet owners to picture their pets jumping and leaping as they play and catch the treats. A happy sight for any pet owner! As well as their pets looking up excitedly as they hear their owner’s voice over the Petbite’s speaker, knowing that a treat is coming. A wonderful sight and feeling for every pet owner!

Color:

The color palette was selected to reflect the tone, by using colors that represent love, friendliness, and comfort While also, using colors that invoke an idea of the outdoors on a sunny summer day. I want the colors to remind the pet owner of times great times that they have spent with their pets and the feeling of love for their animals.

Texture:

The textures were picked to invoke a very tactile and comforting feeling. Textures that make the viewer want to touch and interact with whatever image is displaying them. I wanted these texture to remind them of holding or touching/petting something like their pet’s fur!