I didn’t feel like Joe’s graph, which measures Information Density and Audience Scale, was sufficient to fully explore where I would like to focus my work as a Graphic Designer. I thought it would be best to create my own graph that loosely measures the types of work environments in the Graphic Design industry… At least as I see it from my current perspective as a first quarter student. My goal is to fill out both graphs and then overlay them and see where they line up. Hopefully I will be able to glean some useful information from this project and not simply create a useless amorphous blob of information.

Joe Hallock’s Info Density vs. Audience Graph:

Since I’m currently a first quarter student, I don’t have any desire to work on any massive high density projects, though I’m not against having the experience. So, I can definitely see myself leaning more toward low density information projects that are geared toward a broad audience. If I do go with a high density project, I’d prefer it to be leaning toward a specific audience. Mainly, my strengths lie in my ability to focus in on either a broad idea, or a specific topic. I tend to get lost, or bored, stuck in the middle ground.

My Work Environment vs. Work Focus Graph:

I have worked in the arts non-profit community for the last 10+ years, so it has a special place in my heart. I enjoy the arts & entertainment world and entered this program with the intention of working in these industries. However, I would have absolutely no problem dipping my toe into the corporate and advertising worlds for the experience and $$$. Naturally, my interest blob floats in this direction, as well.

Combined My Work Environment & Work Focus Graph:

Not too surprising that these two graphs overlap significantly. Clearly I’d prefer to stay focused on the Low Density, Broad Audience, Non-Profit, Arts Focus corner of the graph. Which, I probably could have told you without this graph. What I did find surprising, is that it seems I would go deep into the Advertising Focus and corporate world, if there is a specific audience that I’m interested in working with.