This is a photo I randomly took of Schilling Hard Cider. As my main object, I want to create an environmental story about it. I want my audiences to feel the vibe, so I include the nature as a background, have the product sit on a deck by the water, and showing a little of the beach towels. Even I didn’t show any humans in the picture, I expect my audiences to image the scene is that a mid-summer, hot sunny day, friends hanging out on the deck by the lake, jumping into the water, laughing, chilling and drinking the cold Schilling hard cider, enjoying their life.
We’ve been introduced to EyeJack in the first class, it is so interesting and new to me that I can turn a 2D work into a video.
My idea is based on a social media prompt video I made couple of years ago for the TV series Queen’s Gambit, I want to create a poster for it without revealing the video, but draw people’s attention to it, which is scanning the QR code to watch it.
Here is the poster I did.
The video is too big to upload on here. But below is the QR code to view the video.
I had fun doing this project. I think one of the biggest reason is that EyeJack allows me to make extension of 2D work into a video, and showing them at the same time.
T-mobile Home Internet’s commercial “feeling” is themed about watching the Superbowl game with the neighbors at home with T-mobile internet/wifi. Jason Momoa, Zach Braff and Donald Faison dance and sing through the song “What A Feeling” by Irene Cara from the movie “Flashdance”, but they change the lyrics to about the internet service. At the end, Jennifer Beals pops up for an extra fun. I like the joyful funny dance and singing in the ad. And I think the last scene when Jason Momoa got pulled by the water extended to the logo animation is so lovely. I don’t really see the cons in this commercial, if I would add anything to it, I probably will add some on brand graphics throughout the video besides just at the end.
The Budweiser commercial “Old School Delivery” tells the story of how Clydesdale and dog helped to deliver the beers through a snowstorm to the rescue a small town that has lost power. The animal duo are an iconic part of our Super Bowl history. I touched by the scene of horses galloping and dog leading the way in the video. The Band’s classic song “The Weight” plays in the background also brings the nostalgic vibe to the ad. I think the brand uses the “old school” concept to deliver the key of how their product is made, to build the connection and trust with their audience, which is super successful. The prompt “Delivering since 1876” comes out on a perfect timing. If I would make any change on the ad, I probably will make the change of the type placement on this scene below, or make a little effects on the type. But mostly, I like this commercial the most of the year, I think it doesn’t need any change.
learn one skill a day of procreate and use that skill to make a small illustration for a month
take a photo of one single color thing I see every day
make videos and edit of my cooking experiments
do illustrations of chairs
do illustrations of lamps
make illustrations of food
make collages of graphics, photos and illustration
learn Blender and make some 3D work
make some designs for screenprinting
Among all the personal project ideas, I think I will choose to redesign the shop logos I see on the street. I used to live in the Ballard neighborhood in Seattle, there are many businesses that have a logo/sign could be redesigned to match with the business better. So I took some photos of the ones I want to start with.
And here’s the mood board and some ideas I made for Bella Hair Salon.
The word list for the redesign logo is: clean, modern, stylistic, lifestyle, friendly, relaxing.
I did a label design for a design contest of a summer edition beer by a Bellingham local brewery Stemma in 2022. First I started with the research of what this “Hazy” IPA tastes like, the story of the brand, and their target audience. I went to the Stemma brewery shop in Bellingham, ordered the “Hazy” IPA, I noticed their shop is decorated with rain forest vibe green plants, after I talked to the owner of the shop, understood their main customers are local people between 21-70.
Then I move to design, I came up with the idea of the motel signs filling with the beer information. Imagine having an ice beer in the desert on a hot summer day. I did the illustration in procreate and move it to Indesign for the layout.
I didn’t end up winning the contest, but I am still pretty proud of the design I made. I hope one day I can design for other drinks and see them being produced out in the market.
