This is a photo I randomly took of Schilling Hard Cider. As my main object, I want to create an environmental story about it. I want my audiences to feel the vibe, so I include the nature as a background, have the product sit on a deck by the water, and showing a little of the beach towels. Even I didn’t show any humans in the picture, I expect my audiences to image the scene is that a mid-summer, hot sunny day, friends hanging out on the deck by the lake, jumping into the water, laughing, chilling and drinking the cold Schilling hard cider, enjoying their life.