Marketing a Board Game

Jessica Aceti’s guest lecture last week showed how diverse the world of board games can be. There really is a game out there for every audience and that appeals to every interest. One of the campaigns she spoke about that really peaked my interest was for the “Godzilla: Tokyo Clash!” board game that came out this past year.

The video preview/promo she showed us does such a great job of getting across (in a matter of seconds!) what the tone of this game is, and with only a few bits of text conveys the main plot and goal of the game. Especially when juxtaposed with the promo she showed for a game geared toward younger audiences, the Godzilla promo definitely gets the point across that this is for a more mature audience, looking for a complex and epic board game adventure.

I also think there’s something to be said for the extra thought that must go into launching a new product during these strange times we live in. The game came out in August of 2020, and I feel like based on the preview materials and what Jessica spoke about in class, they did a really good job of marketing an immersive and fun escape in the form of a board game.