“What we call the beginning is often the end. And to make an end is to make a beginning.”

Every door, opening or closing on a chapter in your life offers more doors to discover. I’m not the kid who grew up knowing I wanted to be a graphic designer. Or, even a designer for that matter. My creative journey has been a bit winding, and at times I’ve felt self-conscious for all the roads I’ve traveled down and careers I thought I would pursue (and pursued!) before I got to this point in my life. What I’m starting to realize more and more, and what this quote means to me is: you are the sum of your parts. I never would be where I am now without all the winding roads I travelled down before.

The wisdom George Lois shares in his Ted Talk was beyond inspiring. One line in particular stuck with me after the video, and I wrote it down and want to document it here: “I create Big Ideas, not designs… Great graphic design is the transformation of a big idea into an unforgettable image.” This is another quote I’ll carry with me as much as possible, as someone who has trouble brainstorming without censoring her own ideas. I need to not allow myself to shy away from the ideas that feel too big, because those might be the ones most worth pursuing in the end.

Future Cases for AR

Last Friday’s class made me realize how close some of the things we view as futuristic technology are with the advancements being made to Augmented Reality. In researching a bit deeper into all that will be possible in the near future with AR glasses, I start to wonder about other ways AR will be helpful for individuals across a variety of professions.

One interesting idea that I think may be attainable with AR in the future would be helpful for designers, specifically architects. Imagine if an architect could “step inside” a virtual build of their design and point out flaws, iterate their design, and most importantly be able to realize these and other necessary changes before the construction process even begins.

I think this could extend to other types of designers too, and be helpful with environmental design or installations. It could even extend to muralists or graphic designers who are going to have their work blown up on a large scale. AR technology could allow for the creation of virtual mockups that you can experience in real-size in front of you. I think that would definitely be a technology artists and designers would find extremely helpful and game-changing for larger-scale works.

Pitch Bible

I can’t believe I didn’t know what a pitch bible was before last week! AJ Hanneld’s talk on Friday was inspiring for a number of reasons– she really spoke to my soul and somehow managed to say all the things I didn’t even realize I needed to hear. While her words meant so much, her work was equally as inspiring! I was really excited to get this prompt and have the excuse to take a deeper dive into pitch bibles.

After looking at a number of examples, the ones that were the most appealing to me were the bibles for cartoon shows. The mix of plot and character introductions and information with illustrations and concept art is right up my alley. I was especially inspired by this pitch bible for the show Adventure Time: https://screencraft.org/wp-content/uploads/2019/07/AdventureTimeSeriesBible.pdf

SO! I decided to reimagine a pitch bible for one of my favorite and most nostalgic cartoons: Spongebob Squarepants! I looked back on the transcript for the pilot episode (link here: https://spongebob.fandom.com/wiki/Help_Wanted/transcript), and got started. I used a combination of art from the show, and my own illustrations and added typography to create the following pages: