Cloud Paper Campaign, Week Three

5 hours working with my team in class (5/21)

1 hours researching and determining content strategy for the landing page (5/24)

2 hours putting together a hi-fi wireframe in XD (5/27)

The concept selected for my team to execute for the Cloud Paper campaign actually combined our two most promising ideas. We’re combining the “Feel Good about Feeling Good” campaign that takes a self-care standpoint and encourages sustainably-focused individuals to make one more small change in their habits (by adding Cloud Paper into their daily routines), with the “Rethink your Roll” campaign that centers around a contest in which participants will design and create their own toilet paper or paper towel holder using found or recycled items, and submit their designs via social media for an opportunity to win a years supply of Cloud Paper.

Last week we divided up tasks, and luckily I have a group of 5, so we were each able to take something on to work on for the next couple week. I am designing and building the landing page concept in XD.