The experience felt like being in a video game, I walked around the venue for a while and checked out the landscape of the area. I didn’t encounter many people, but it was fun to walk through the different experiences. That being said, I don’t have interest moving forward because there wasn’t much to interact with outside of just walking around and looking at things. For me it felt like I was in a video game without any purpose, if there was a game or activity that increased my engagement I would have interest moving forward.
I personally don’t think there’s much potential for advertising that would be impactful, largely due to advertising being broadly spread out throughout different apps and experiences. The only way UI could see it be successful is targeting a very niche demographic of people. Personally, I don’t get the point in entering a Metaverse to seek out that sort of consumption. As an entrainment tool, of course! Especially if they create more engagement with games and activities that give the user a purpose within the Metaverse.