The restraint I choose for my food Truck is the Ultra-Luxe casino. This casino run by the white glove society serves all kinds of meat based foods there specialty being strange meat pies. These meat pies are well known for being some of the best in the Las Vages Strip and people from all over come to get them. I wish to design my food truck in a way that best represents there brand and spread the absolutely delicious food they make. To do this I started by using a very muted color scheme to highlight the color of meat and the color of the desert sands. This is to give the truck a grungy, real rough looking vibe. This caters to customers that want not just a good food item but also a fun experience. On the truck sides there are pictures of there meat pies and also the logo of the restaurant. This helps a lot with advertising what the truck sells and the tasty look of the food they sell. On this truck there is also the mask of the white glove society, this is a trademark of the Ultra-Luxe casino and it is immediately recognizable to anyone in Las Vages Strip. Along with this I made sure to have the windows a solid see through gray color so any thing inside does not take away from the food. The color scheme I used for this project was muted to have a greater connection to the dessert that this truck will be driving in and the place where it will be serving food. The words on the side of the truck are worn down because of this environment as well. This makes the truck look like its been around for a long time and that the people that cook there have a lot of experience.
