The even I attended was called “The official public opening of Meta Residence Tower – first in the Metaverse skyscraper with 10.000 NFT apartments”.
The only thing that worked well was that at the beginning there was a guided tutorial about how to navigate the metaverse. Besides that, nothing stood out to me. In other words, there is nothing extraordinary about this. The residence tower simply looked like a upscale apartment building. This is not something that interests me at all and that will likely not change. It is simply boring. As an advertisement tool, perhaps it can be valuable if your specific market is people who invest in NFT’s. However, for the average person promoting their business or work, there are much more widespread ways to achieve this. As an entertainment tool, it is no more entertaining than games like Roblox or Minecraft.