For this jersey, I extracted the color palette directly from this year’s festival poster and website in order to enforce strong brand recognition. I used the palm trees which have become a symbol and major motif of the festival which takes place in the desert. I added a graphical element of the desert with mountains in the background to match the natural aesthetic of the festival. I colored in the color fields in an off kilter way which captures the fun and creative side of the festival while giving it a artistic vibe. Therefore, I think this jersey encapsulates the spirit of the Coachella Valley Music and Arts Festival while maintaining a strong and cohesive brand identity.