1. Old School Delivery Budweiser Super Bowl 2024
2. Cheetos Super Bowl Commercial 2021
3. Amazon Alexa Super Bowl 2022
4. Dunkin’ “the Dunkings” Super Bowl 2024
5. Michael CeraVe SuperBowl 2024

FIRST AND FOREMOST:

ISRAELI SUPERBOWL AD

I’m disgusted. A victim does not have $7 million dollars to drop on an ad.

This ad presents the idea that being anti-Israel is anti-semitic. It pushes the idea that Israel and its people are the victim. It pushes a false narrative.

It’s extremely harmful to Palestinian Liberation.

ANTI-SEMITISM CAN BE DISCUSSED WHILE ACKNOWLEDGING ISRAEL’S WRONGDOING TOWARDS PALESTINE. BEING ANTI-ISRAEL AND ANTI-IDF DOES NOT MAKE YOU ANTI-SEMITIC.

FREE PALESTINE!!

Cheetos Super Bowl Commercial 2021

This commercial features Mila Kunis, Ashton Kutcher, and Shaggy. It begins with Kutcher catching Kunis eating his cheetos. The commercial then turns into a compilation of Kutcher catching Kunis eating Cheetos, with her repeatedly denying the fact. Shaggy is also featured in this ad, along with his hit song “It Wasn’t Me”; Kutcher and Kunis sing this song with altered lyrics to fit the narrative, with the “It Wasn’t Me” portion remains the same. Shaggy also makes an appearance himself, singing the song with altered lyrics. The commercial ends with the first scene continuing, with Kutcher accepting Kunis’ “It wasn’t me” statement.

The target audience includes those who enjoy Cheetos and snacks like Cheetos, fans of the song (and Shaggy), the actors present. In a nutshell, it’s those who follow Pop Culture.

Pros:

1. Celebrity Endorsement: The use of popular celebrities like Mila Kunis and Ashton Kutcher, along with Shaggy, brought attention and star power to the commercial.
2. Humor: The commercial’s comedic approach, using the classic song “It Wasn’t Me” to depict the scenario, contributed to its entertainment value. This also makes the commercial catchy and memorable.

Cons:

1. Humor is Subjective: Humor is subjective! Not everyone will find this commercial amusing. On the topic of subjectiveness, not everyone likes the song. Some may even find it annoying, which would turn them off from the commercial as a whole.
2. Dependency on Humor: The commercial is carried by the humor aspect and does not highlight WHY the snack is delicious and appealing. This is dependent on the fact that the watcher is familiar with the taste of Cheetos… although, this is probably nothing to worry about, since Cheetos are a core chip treat (in America at least).

Michael CeraVe SuperBowl 2024

Michael Cera is promoting a Cerave Cream. It is quite Meta as it is shown at the end that the entire first part of the commercial is actually a commercial he is pitching in a CeraVe company meeting. There really isn’t much else to it!

Audience: Michael Cera lovers, skincare lovers. Those who are thinking about getting into skincare.

Pros:

1. Humor: Oh my goodness this commercial is hilarious. There are just so many layers; the satirical drama in the first scene with the flowing curtains, the line “let my cream hydrate you”, the cut to the company meeting.
2. Product Information: It’s hydrating! If you didn’t know what the CeraVe cream does you do now. If you didn’t use cream before, you can start here. (and it’s endorsed by Michael Cera).

Cons:

1. Crude Humor: the line “let my cream hydrate you” might come off as crude and unsavory to some. But cool people would find it hilarious.
2. Lack of Product Description: Yes, it’s hydrating, but why? Those who are into skincare would want to know what makes this cream special. Where can it be used? The commercial shows it can be used on the body, but what about the face? What skin types is it good for?