For my blog assignment this week, I chose to create a food truck concept for Rocket Taco, a well-known restaurant in Capitol Hill. My goal was to capture the restaurant’s vibrant atmosphere and unique flavors within the limited space of a food truck.
The food truck’s exterior is adorned with colors that match the restaurant’s logo, making it stand out to passersby. The design of the truck is inspired by space and rocket themes, which aligns perfectly with the identity of Rocket Taco. I used textures that are reminiscent of space to enhance the connection to the theme, creating a cohesive visual narrative that underscores the ‘rocket’ element. Overall, the food truck design generates the same level of excitement and anticipation as dining at Rocket Taco itself.
I have explored the art of illustration to showcase the menu offerings of Rocket Taco. I have paid attention to every detail to bring the true essence of Mexican street cuisine to life. I have carefully crafted each illustration that features mouthwatering tacos, hearty burritos, and other dishes on the menu. The illustrations have captured the essence of the food truck, where a tortilla is gently folded over a flavorful filling, and the crunchy nachos are garnished with savory toppings.
My solution for the Rocket Taco food truck is not just a simple mobile eatery, but rather a complete culinary experience on wheels. By showcasing the essential elements of Mexican street cuisine and staying true to the vibrant tone and aesthetic of the restaurant, the food truck becomes an extension of the Rocket Taco brand. This allows customers to enjoy their favorite flavors on the go, while still experiencing the full breadth of the Rocket Taco experience.
