I want to share a piece of my work that I made last quarter.

Here is my poster for The Flower Lady, a flower shop in Seattle.

The flower lady is a popular flower shop in the Eastlake neighborhood of Seattle and I’ve been working there as a florist since February 2023. I realized that the store had a lot of history as it had many regular customers over the course of 40 years, but during that time there was never a logo. I thought the shop could use one to emphasize its strong story and with a logo it could help in making new regular customers in the future. I started first sketching many things about the shop, getting inspiration from the interior/exterior of the store and the different flowers we sold. I showed my pictures to my classmates and we shared critiques with each other so I could develop my icons for the logo. I moved my choice to illustrator and I played around with different ways between logo and the shop name. Finally, I fixed my logo by adding colors.
After I made the logo, I thought about a promotion poster for Valentine’s Day. When I think about most popular day to shop for flowers, I could tell that day is Mother’s Day. Many customers booked their order in advance of this day, so I wanted to make a poster for the Valentine’s Day because I saw many customers got flower bouquets last minute. I thought that if I made a fun and interesting poster with the logo, this could lead to more reservations. I really enjoyed this particular project because it tied together my two passions: floral design and graphic design. It was also related to the daily work that I was doing outside of school, and I got a chance to work with “clients”, although they were my coworkers and manager. I hope to be able to create work for clients and to help build their branding through logo design and understanding their story.