The restaurant I chose for my food truck design project is Din Tai Fung. Din Tai Fung is a Taiwanese restaurant that specializes in various dumplings as well as noodles and rice dishes. While Mexican and Thai food trucks are commonly seen, Asian food trucks are rare in Seattle. Dumplings require a certain amount of time to be prepared, which may lead to lower turnover rates when sold from a food truck. However, observing examples like Din Tai Fung, which operates at sports stadiums, made me believe that adapting it into a food truck is feasible. Asian food may be unfamiliar to some people, so I decided to use actual photos of the food in designing the food truck, as mere drawings or menu names might not be easily understood. Inspired by Din Tai Fung’s logo colors of red and the color of the steamer baskets used for dumplings, I used these two colors as the main theme, adjusting only the transparency.
Additionally, I strategically placed chopstick images and illustrations to represent Asian culinary culture.

The Din Tai Fung logo was placed in three places on the front and both sides of the truck, regardless of whether the truck was moving or stopped. In particular, the logo was simply placed on the front so that the car in front could see it through the rear-view mirror, especially when the truck was moving. A large logo with an image of chopsticks was placed on the driver’s seat to create a more impactful promotional effect. Lastly, pictures of Din Tai Fung’s six popular menu items were attached to the right side of the truck, where the passenger seat is located, to help customers visually understand the menu. When ordering, customers can refer to the menu images to place their orders, and for those waiting, providing information through images enables them to be ready to order as soon as their turn comes.