For my personal project, I am interested in creative packaging design. Anything from food packaging to beauty products. I am interested in this project because I have always found a deep interest in Packaging. I really want to learn the behind the scenes of that amazing face cream I use everyday. I really see a difference in my everyday tasks as far as packaging. From saving time as well as enjoying a satisfying and aesthetic packaging. It is a full on experience. With this personal project I would hope to allow myself to think outside the box (pun intended). I would like to design packaging for a skincare product.
What do you need to create a package design? Research! Lots of research. You will need to find out as much information about the materials that will be used. Are they sustainable? Or not? You need to research cost, demographic, ingredient lists, legalities, copyright, accessibility, etc. Once you research you need to plan out a timeline. Sourcing materials, getting prototypes designed. Trying to be as cost effective as possible and as sustainable as possible. Then you would need to design something not only pretty but a good label that will entice people and make them want it. You need to be careful about not leaving any important information on the label. You will need drive, creativity, and patience!
The cost of executing this project can range anywhere from $50-$3000 this is all depending on materials used and how sustainable they are. Sustainable packaging can be cost effective yet it is not very common in the skincare packaging world. Hence it would be slightly more costly than a regular plastic bottle. Another cost to keep in mind would be the software that will be used to design the packaging. This is a personal project that I am very excited about. I also can’t wait until our second year packaging class!