Background:
Rise Above, a dedicated non-profit, focuses on uplifting indigenous youth, guiding them to lead wholesome lives despite facing various challenges. Their approach involves delivering a mix of educational content, preventive measures, skill-building activities, and mentorship, all uniquely customized to meet the specific needs of these young individuals. Among their recent initiatives was a youth sports camp coupled with a fundraising event. A significant aspect of this endeavor was to authentically represent the spirit and mission of Rise Above. Participants and organizers alike faced the exciting yet daunting task of interacting with icons such as Lenny Wilkens and Danny Glover, striving to remain composed and focused on the event’s core purpose amidst the presence of such renowned figures.
Actions:
The team journeyed to Spokane, where they first reviewed the shot list and planned interviews upon arrival. Following this preparation, they attended the dinner fundraiser. This event provided a valuable opportunity to familiarize themselves with the attendees, setting a comfortable groundwork for the upcoming interviews.
Results:
I was very proud to say I produced this for rise above