The Telfar bag, owned by my older sister, is the centerpiece of my story. This particular bag, designed by a renowned Black designer, holds a special place in my heart due to its rich history. Growing up, I would watch in awe as my sister prepared for her parties, her bag lying on the bed, soon to be filled with what I dubbed “big sister essentials” – items like lip gloss and perfumes. These essentials are featured in the photo I took, aiming to encapsulate the cherished memories of both her and my rituals of getting ready, a favorite moment that has stayed with me into adulthood.
I decided to play with the idea of changing scenery and colors for my poster. I was drawn to the idea of day and night being total opposites and I was thinking that’ll create a really cool contrast in my animated poster. The program I used was Procreate it’s a really fun software where you can draw digitally and make animations! The way I made mine was by making changes to every layer I drew and I kept on adding more frames to make the movement happen. Issues that I had was the app would shut down on me while I was making the animations which was frustrating because I kept on restarting the app. Making this poster has been a truly enjoyable journey. It’s been surprising and fun to realize that I can create something unique and cool.
This ad was about the power that Beyonce has to break the internet. They used that and incorporated it with the Verizon 5G network aiming for Beyonce to “break” their network by selling lemonade, playing on Twitch, and running for Beyonce of the United States of America. It was all to promote Verizon’s new network using one of the biggest music artists, BEYONCE.
Something that the ad did well was using Beyonce’s renaissance tour outfit and incorporating it with Verizon it was a nice touch to make it on theme with the ad. They did an excellent job on marketing by using Beyonce to break their new network from her influence since we all know anything Beyonce will catch people’s eye or break the internet!
Something they could have done better is slow down the ad I feel like everything was going really fast pace to the point where I couldn’t really capture the moment. Understandably, Ads are supposed to be quick but finding a way to make sure everything is cherished and noticed is important.
POPPI AD “THE FUTURE OF SODA”
This is a huge deal for the brand Poppi as it was their first big official advertisement. The ad was about Poppi being the better alternative to soda that is healthy for you, it showed little aspects of people in their daily lives using Poppi as they’re smiling and feeling better that there’s a drink that tastes like soda but is gut-healthy for you
Something that stuck out to me of how bright and colorful the ad it sold the drink to be more than just any carbonated drink but something that makes you feel good and not feel guilty about it. Another thing that I liked is the way it was filmed and the actors matched the drink that was in their hand. To a lot of people, ads can be boring but executing it visually can engage the audience on what it’s about.
A con was incorporating more of the benefits into the ad they did an excellent job visually and saying it’s a better version of soda but what’s in it that makes it better?
A personal project that I’m going to do is make a zine of all the film photographs I took. Although I’m not familiar with photography itself I’ve always been in love with the concept of taking photos and capturing the moment the film was one of them since it’s only one take. In the zine, I would like to incorporate photos of memories and experiencing the beauty of life as well as incorporate my design skills into the zine and be creative with bringing them to life by adding illustrations. I think it would be a good experience to add this to my portfolio because it shows versatility and not only design as well as showcasing a little bit of my life by incorporating memories caught in the moment. The skill I hope to gain is knowing more about the film photography world I want it to be more than a hobby eventually but starting with making a zine would open my interest in film.
MOODBOARD FOR MY ZINE
Brainstorm list
Help a small business build their website
To creatively direct a whole concept of something sentimental to me
Do a film photography project and make a zine
Build a clothing brand with my friends
Make a whole zine about my family and cultural history
Make album/vinyl covers from musicians
Brand packaging for a company
Make a short film on a story concept
Poster pitches about my favorite artist and aesthetic
I’ve always been into art since I was a little kid. I wanted to be the best of the best but I doubted myself over the years especially when I was little. During the pandemic I wanted to expand my drawing skills by going into portrait realism drawings I was hesitant because I didn’t want to disappoint myself but I tried anyway. I always wanted to expand my genre of art I’m always inspired so I challenged myself to make something I didn’t think I could make. I wanted to draw a person who is meaningful to me by any means so I decided to illustrate one of my favorite artists SZA. I wanted to draw a scene from one of her music videos because I fell in love with the way the black and white looked in the video as well as resonating with the song. Through trial and error, I sketched out the image and was in the zone to the point where I didn’t know what time of day it was. I took a step back to look at my work and realized how proud I was of the outcome I was pleasantly surprised at how realistic it looked since I’ve never drawn anything with this kind of style. I don’t normally give myself credit for my work or give myself flowers because of the process and hours it took to make my art but taking a step back and taking it all in made me emotional on how I’ve evolved as an artist. It fulfilled my inner child from going through trial and error at a young age and the outcome of where I am now. Art is really about exploring, expression, and trying I used to think it’s all about perfection when it’s the process that brings out the beauty in it.
