DAVES HOT CHICKEN FOODTRUCK
The food truck design I made is for the restaurant Dave’s Hot Chicken that is a restaurant that service chicken in different spicy levels and in sliders as well. I choose that restaurant because I instantly saw a vision on how I can execute the design. Then what I did was use their signature red color to be the main point of the food truck. Red is an eye catching color and it symbolizes fiery heat so, to further empahzie the truck I incorparted flames into the design creating a visual representation of how spicy their chicken is and what Daves Hot chicken is famous for. Including the Logo right in front of the truck is a good marketing tactic to include because thats the first thing that customer will reconzie passing by. This helps establishing their brand identity but also acts as a visual invitation to people to enjoy Daves Hot chicken.