Superbowl Commercials
Beyonce Verizon ad
Ice Spice’s Starry ad
Baja Blast ad
Poppi ad
Dunkin Doughnuts “The Dun Kings” ad
BEYONCE VERIZON AD
This ad was about the power that Beyonce has to break the internet. They used that and incorporated it with the Verizon 5G network aiming for Beyonce to “break” their network by selling lemonade, playing on Twitch, and running for Beyonce of the United States of America. It was all to promote Verizon’s new network using one of the biggest music artists, BEYONCE.
Something that the ad did well was using Beyonce’s renaissance tour outfit and incorporating it with Verizon it was a nice touch to make it on theme with the ad. They did an excellent job on marketing by using Beyonce to break their new network from her influence since we all know anything Beyonce will catch people’s eye or break the internet!
Something they could have done better is slow down the ad I feel like everything was going really fast pace to the point where I couldn’t really capture the moment. Understandably, Ads are supposed to be quick but finding a way to make sure everything is cherished and noticed is important.
POPPI AD “THE FUTURE OF SODA”
This is a huge deal for the brand Poppi as it was their first big official advertisement. The ad was about Poppi being the better alternative to soda that is healthy for you, it showed little aspects of people in their daily lives using Poppi as they’re smiling and feeling better that there’s a drink that tastes like soda but is gut-healthy for you
Something that stuck out to me of how bright and colorful the ad it sold the drink to be more than just any carbonated drink but something that makes you feel good and not feel guilty about it. Another thing that I liked is the way it was filmed and the actors matched the drink that was in their hand. To a lot of people, ads can be boring but executing it visually can engage the audience on what it’s about.
A con was incorporating more of the benefits into the ad they did an excellent job visually and saying it’s a better version of soda but what’s in it that makes it better?