I have been working on an outside/personal project since my first quarter began at SCCA. I’ve been designing a usable typeface for a juice bar located in Palm Springs called Jugo Y Chisme. The owners contacted me after seeing some other lettering projects I had worked on via Instagram. They asked for a hand drawn “juicy” font that would be legible from the road when displayed on their building, but also work for shirts, menus, all kinds of branding.
I enjoy hand lettering and type design is one of the main reasons I/ decided to enter into the design program. So, this project is fun, but it’s very time consuming and hard to focus on while I’m busy with so many school assignments. It took me three months to finish all the capitals. I am currently working on lower case letters, glyphs and numerals. Luckily they’ve approved everything I’ve worked on so far and I expect to finalize the rest of the typeface by the summer. Once that’s completed I can move on to some character designs for the company.
So far working on this project has been a great experience and it pays well. The most stressful part is finding time to work on the letters. The owner of the company works in architecture and interior design so it’s been really eye opening to see all that goes into opening a restaurant: construction, interior design, choosing color schemes, fonts, font weights, menu layouts, uniforms, etc. etc. etc.
I’m grateful to be working on this while I’m learning about type, but I suspect I’ll have a much easier time if I get hired for similar work once I’m out of school. Also, eh, does this count as an internship?