Solution and Explanation
While listening to Momma’s latest album “Household name,” I got a late 90s to early 2000’s nostalgic feeling and more specifically I wrote down words such as folk, nature, roadtrips, and 90’s-2000’s. So I decided to pinpoint that feeling with images I would add to a mood board. When searching for inspiration I came upon an image that perfectly captured the feeling I was looking for. This image consisted of a hilly two lane road going through a rural neighborhood at sunset. So, I used this image to pull all the colors used in this poster from. I love developing color palettes through images. Anyways, I decided to frame the main graphic like a polaroid photo to strengthen the aesthetic and focus the art work. I used the font PP Editorial New for the “MOMMA” and Ariel for the “household name” and the Capitol Hill Block Party information. I used PP Editorial New to bring in some folk energy to the poster that Momma’s music also brings. Then, I used Ariel as a complementary font to bring a bit of youth and modernity to the poster that ties in with the band members’ youth and modernity as well.
Here is a link to Medicine by Momma on their latest album Household Name so you can see if you caught the same vibe as I did while listening. https://youtu.be/oR6Amby8t-o?si=lDMeBbQirVxsv0oS