Here are 5 Super Bowl commercials I watched
- Lindt “Life is a Ball”
- CeraVe “Michael Cera”
- Dove “Adolescent Women’s Body Confidence”
- He Gets Us LLC
- Pringles “Chris Pratt”
My 2 Commercial Reviews
CeraVe “Michael Cera”
This commercial shows actor Michael Cera acting as a conventionally attractive model that skin care products typically use for their ads. Since Michael Cera is known to be nerdy and goofy, him acting as a sexy model adds a comedic element to the ad. Not only does this add a comedic element, it also broadens CeraVe’s demographic by basically saying skincare is for everyone not just to the most conventionally attractive people.
2 Pros
- Funny and unexpected to see Michael Cera in a skin care commercial *engaging*
- Increases inclusivity by using Michael Cera as a model
2 Cons
- No attention given to a specific product or feature that makes CeraVe a special skin care brand
- No information given to why CeraVe is an effective skin care product
He Gets Us LLC “jesUS”
This commercial is for a pro-Jesus campaign called “He Gets Us” where it just promoted Jesus to everyone. This commercial showed people of very different demographics washing each-other’s feet and at the end said Jesus washed peoples’ feet too or something like that. This campaign is to united people rather than divide and to show worshipping Jesus is not a discriminatory matter, its for anyone.
2 Pros
- Shock and Awe: dramatic scenes of people you would never think watching each others feet.
- Clear messaging at the end: after the slideshow of pictures completed text showed up on the screen explaining the inclusivity of worshipping Jesus and finding God.
2 Cons
- No call to clear call to action, unsure whether its a movement I could donate/contribute to in any way.
- There were multiple “.coms” listed at the end, so I was unsure where to go to if I wanted to learn more.