Month: May 2024

So, I chose to design a wrap for a food truck for the Galbi Burger restaurant. I chose Galbi Burger because one, they have cool branding, and two, because I order food from them multiple times a week and let me tell you, it’s really good. For the branding, I was drawn to their logo. The custom type they use resembles swords or some type of blade which is really cool. Also their colors black red and white are just clean and cool.

Design Process

First I gathered assets. I found a couple different logo variations and I chose the best, most clear one to run with for the rest of the projects. I could not find a png to download so I had to bring in a jpg to image trace. Image trace works well for the logo mark and large custom type but could not capture the subtext well enough. So I replaced their subtext with my own. I took a screenshot of the subtext and imported it to find the whatthefont website to identify similar fonts. The website said it was helvetica georgia thick which I did not have access to so I went over to Adobe fonts to find one similar. Which I did and used that font along with a little force justification to create an almost perfect recreation of their original subtext. Then I created different color versions of the logo so that I had one to go on a black, white, or red background. That was all the work I did on the logo.

Finally I gathered images of the menu to use as well and those were the only assets I took from online. Then I looked over at my classmate Jordan’s truck and noticed he added his own large food serving window with a canopy over it so I took his design and used it on my food truck as well. What was next was adding the logo wherever I could in a clean bold way so whichever angle you’re looking at the truck, you know what restaurant it’s representing. Then I made the canopy cycle between black and red which allowed the logo to contrast well against it. The food serving side’s base color is red and all other sides are black and white to put emphasis on the food serving side of the truck for the customers. I finally put the phone number, address, and hours on the door on one side and real large on the non-food serving side. So that concluded my design. I found it very fun, relaxing, and like design therapy. I folded up the model of it and I am happy with the results.

When first getting assigned this project, it felt quite daunting to be honest. A tight deadline, a video, new people, acting, script writing, and filming. A lot of unknowns and things I hadn’t done before. But, after I was assigned my group, Liz and Dean, I felt more confident. They both had such good energy throughout the whole project. 

We later found out what our three video prompts were, and soon after, quickly had many ideas for the plot of the video. Everyone was very “yes-and” which helped a lot. After day one, we already felt like we could start our story board. 

On day two, we set to nail down our plot and get approval of our storyboard. Collectively we liked what story we had written out but we knew it was lacking in clarity and meaning. Here I helped translate feedback that we got from Bliss to Liz and Dean explaining that what we have is good, but in certain areas, the plot lacked clarity of meaning. After working at it for another couple hours, we figured out how to make the story ‘make sense’ but also have an edge. 

After we finished our story board and received approval from the instructors, we did a full day of filming. Dean ran the cameras, lighting , and directing while Liz was the lead actor, and I played the small roles of the hair dresser and announcer. Since Liz graciously took the lead acting role, which we all knew she would absolutely kill even though it was daunting, it really lifted the weight off of everyone and we worked very well as a team, each playing our roles very well. I believe the final product reflected our effective communication, delegation, and selfless attitude as a team. I would 100% make another movie with my team.