Welcome aboard Duke’s Seafood on Wheels, where the taste of the ocean meets the convenience of the street! Inspired by the rich heritage of Duke’s Seafood Restaurant, our food truck embodies the essence of coastal dining with a vibrant and nostalgic design.
I chose Dukes seafood, because I love dishes the cook in West Seattle location and I love seafood.
I chose blue and red vintage color palette in a design of the food truck, as well as a chess board pattern. I was inspired by a original Duke’s Seafood logo which has modern stile and illustration of the fish with the cup placed on a chessboard pattern stripe. I wanted to incorporate that pattern and achieve a vintage nostalgic feeling in my design.
I am imagining the Duke’s Seafood Truck will sell freshly caught seafood delights such as lobster roll, fried shrimps.
I places fun illustrations of the sea world on my truck which will give a feeling of a freshness of the food we will sell. I found amazing illustrations of crab, fish and shrimps as well as a beautiful bubbles and oysters. I chose the San serif typeface for my tag line, to repeat the style of the Logo.
This project was very fun and gave all the students in the classroom who was working on the project while I was doing it lots of enjoyment of creating something interesting. Cutting of the truck and actually trying to do mockup was fun as well.
Thank you:)