Design systems are a perfect for having a shared library of consistent assets, tone and style between multiple people on a team and multiple teams in themselves. They prove to be invaluable tools for larger organizations and corporations to have a consistent recognizable brand.
Deep dive on 3 websites
Material design is the design system made by google. It is a highly flexible set of tools that can be used for any brand that wishes to utilize the google aesthetic. Flexible and adaptable are the two main components of this system. It is a vast system with a clean and accessible feel to every part.
Uber has also created it’s own distinct design system. It has a very distinct and stylistic tone with its corporate memphis style icons. It specializes in having easy to use basic building blocks that can be further customized by other sub-brands. Every part of the system is tied closely together to create the perfect branding consistency, color, typography, iconography, tone and much more are all accounted for.
https://www.audi.com/ci/en/renewed-brand.html
Audi has it’s own distinct style in its design system as well. Audi embraces a more sleek and luxury approach to its system then the more friendly accessible systems I explored before. Audi also helps designers with their system by displaying both proper and improper uses of components when designing. The system seems to embrace bold imagery and typography more then laying out basic building blocks, as their system is highly specialized towards their own brand.